2021 requires enhanced focus on users and the searcher’s intent. The traditional SEO practices will not hold much importance in 2021 and onwards.
SEO (Search Engine Optimization) and its benefits are not unknown to the majority of business leaders, and leading companies spend a convenient amount to achieve the utmost from it. Every year one or more trends come in to restructure the algorithms, all of which are focused to attain better results both in terms of brand visibility and ROI. 2020 has been a year marked mostly with disasters in several forms, and among all the miseries it added, technology took the upper hand for one and all. As we cannot wait for 2020 to end, a few SEO trends for 2021 is sure to make all the digital marketers occupied in learning the new metrics.
“Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile).”
That precisely explains why software upgrades and new trends set in!
Here are a few SEO trends for 2021; to get your business going in the ever-evolving digital world.
Trend #1: Focus on End-User & Search Query
It’s now all about users and the search intent!
Even though every year the focus is on the users, however, 2020 has been different in so many different levels. 2021 hence requires enhanced focus on users and the searcher’s intent. The traditional SEO practices will not hold much importance in 2021 and onwards. For example, writing a Meta description for every new page will become redundant. The focus will shift to SERPs/ Searchers intent.
Trend #2: Client Retention & Analysis
SEO over the times have evolved from just a traffic-driving mechanism into much more. Customer analytics data in 2021 will become the hottest trend. It will be more about filling the revenue gaps and demonstrating the ROI. Keyword volume will be replaced by behavioural analytics. Behaviour analytics is more about what the customer is doing, how they are doing it, how to simplify things for them and help them attain their desired goal quicker.
Trend #3: Brand SERP Optimization, Observation Chart & Customers
2021 will boost tracking brand SERPs and knowledge panel. Businesses will have to optimize their brand’s digital presence and the way Google features them as.
Patrick Reinhart, VP for Digital Strategies, Conductor, said, “These days it’s not just about your website, it’s about all of your owned properties and how they interact with one another on the SERP, If they all come together through various snippets, does it tell a good story about your brand?”
One will need to have a correct and complete organization markup, setting up Google My Business profile, creating a presence in relevant knowledge bases etc.
Trend #4: Page Experience Metrics & Web Vitals
In 2021, Core Web Vitals will be one of the important factors for ranking. Experience metrics will no longer be ignored. More focus will be on how a page makes a user feel rather than its accessibility and understandability. Optimization efforts will be more user-focused rather than worrying only about search engine crawlers.
The page loading speed, its smoothness, navigation responsiveness, safety and security will now be the ranking factors. The forthcoming algorithms will not only focus on ranking but also help to improve the UX and conversions.
Trend #5: Mobile Search Optimization
All SEO will have to be mobile SEO. This simply means that, while using the SEO marketing technique, businesses should focus from a mobile perspective as most of the searches are being conducted from mobile phones.
Shelly Fagin, SEO Director and Founder, Highly Searched, Inc said, “Google will essentially be ignoring your desktop site. Your mobile site will determine your rankings. Don’t just settle with getting passing scores and consider it a job well done. It’s OK to have a different experience between desktop and mobile, but It’s important to know that Google will no longer be ranking your desktop and mobile experiences differently.”
Further explaining the same, she said, “If you still have a separate mobile site, now might be the time to reconsider migrating to a mobile responsive site instead.”
Let these five trends sink in as we bring the next set of 2021 SEO Trends in the next blog.